Search research
What your customers search for when they are ready to buy, what each click costs and what your competitors are doing.
Google Ads management
Google Ads management that brings enquiries, not just clicks
Google Ads campaigns so you are found by people already searching for what you do. Set up to track calls and forms, and optimised every month using that data.
Let's talk about your campaignsor call me on +34 679 16 95 33
- Well-targeted search campaigns
- Call and form tracking
- Negative keywords so you stop paying for useless clicks
- The account is yours
PPC management: what I do in your Google Ads account
I follow my own working method, the same in every account, so nothing depends on how inspired anyone feels that day.
Structure and ads
Campaigns and ad groups per service, ads that answer each search, and assets with your phone number and location.
Negative keywords
I go through the real search terms and block the ones that spend without converting. This is where most money is saved.
Conversion tracking
Calls, forms and WhatsApp tracked with Google Tag Manager, so campaigns are optimised for enquiries rather than clicks.
Ongoing optimisation
Bids, schedules, locations and ads adjusted with each week's data.
A clear monthly report
How much you spent, how many enquiries came in and what each one cost. No jargon.
Landing pages: where the click ends up
Paying for a click that lands on a confusing page is money down the drain. When needed, I prepare a landing page for each campaign or suggest a bespoke website that converts: clear, fast and with the contact options to hand.
Google Ads and SEO together
Google Ads brings enquiries from the first month and tells you which searches convert. SEO uses that data to win the same searches over the medium term without paying for every click. Each makes the other stronger.
A PPC consultant for local or national campaigns
Local campaigns targeted by area and time of day for businesses that serve one town or region, and national campaigns for businesses that sell across the UK or Ireland. I manage it remotely from Spain, one hour ahead, and we review results by video call.
Google Ads account audit
If you already run campaigns, I start by reviewing the account: structure, search terms, conversions and spend. I tell you what I would change and why before touching anything.
Request an account reviewGoogle Ads management: frequently asked questions
If you have another question, just ask me directly.
Is the Google Ads account mine?
Yes. The account is in your name and you pay Google directly. I access it as the manager. If we ever stop working together, the account, its history and the campaigns stay with you.
How much should I spend on Google Ads?
It depends on your sector and area: a click for ‘family solicitor’ does not cost the same as one for ‘blind repairs’. In the proposal I give you an indicative budget based on real searches and competition, and we start with a cautious budget to validate it.
How is Google Ads management charged?
A monthly fee based on the size of the account and the number of campaigns. It is set out in writing in the proposal, separately from what you spend with Google.
How soon will enquiries come in?
Ads can go live the same day. The first enquiries usually arrive within the first few weeks, and from the first month we fine-tune with real data on which searches convert and which only spend.
Is there a minimum contract?
The terms are in writing from the start. My aim is for you to stay because it pays off, not because a contract ties you in.
Can you audit my existing Google Ads account?
Yes, and that is where I start if you already run campaigns: structure, search terms, conversion tracking and spend. I tell you what I would change and why before touching anything.
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I'll review your account or set up your first campaign.
Tell me what you need. You will get a written proposal with scope, price and timeline before anything starts.
Let's talk about your campaignsor call me on +34 679 16 95 33
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